We've all heard (and probably used) the saying, "It's 5:00 Somewhere." It normalizes having a drink when we feel like it, no matter the reason, no matter the time of day. So why can't it be 4:20 somewhere? Why can’t we spark a joint or light a vape when we need, without judgment?

This 4/20, we’re celebrating normalizing the plant in all its facets, flower to vape to edibles, and more, in all the ways and all the times you use it. At the beach, poolside, game night, or just relaxing at home. On vacation, for a midday come up, or an evening cool down.

Count down with us to the best day of the year – a day (and then some) of deals, good vibes and good times, and above all, celebration.