Protecting the Places That Restore Us: Swift Lifts and The Conservation Alliance

For a lot of our patients, wellness doesn't stop at the dispensary door. It's a sunrise paddle on a spring-fed river, a slow walk under live oaks, or an evening on the beach watching the light fade over the Gulf. Florida's outdoors are part of how many of us reset, and they're worth looking after.

That's why we're excited to share that under the Verano brand Swift Lifts, we've teamed up with The Conservation Alliance, a nonprofit working to keep North America's lands and waters wild, open, and protected.

About The Conservation Alliance

The Conservation Alliance brings businesses together around a single goal: protecting wild places. Its members range across many industries and regions, and the group pools that collective influence to make a bigger difference than any one company could alone.

Its work generally falls into two areas:

• Policy engagement: Giving companies a unified voice on the environmental decisions that shape public lands and waterways.
• Community grants: Directing money to local, on-the-ground groups leading conservation projects in their own regions.

The thinking behind it is simple. Healthy natural spaces support outdoor recreation, local economies, and the resources communities rely on every day, so protecting them is an investment that pays off well beyond the scenery.

Why This Matters to MÜV

As members of the Verano family, MÜV and Swift Lifts share a belief that our brands should stand behind causes that reflect who we are. Time outside has a way of bringing people closer to each other, and to themselves. Through this partnership, we're helping to:

• Keep the outdoors open: Support efforts that keep trails, parks, and shorelines available to everyone.
• Safeguard ecosystems: Back campaigns that defend vulnerable wildlands and waterways.
• Spread the word: Shine a light on the local conservation groups doing the hands-on work.

Ways You Can Help

Protecting wild places works best when everyone pitches in, and you don't have to go far to make a difference.

• Explore their campaigns: See what The Conservation Alliance is working on right now at conservationalliance.com.
• Look close to home: Find a local environmental group, whether it's a springs restoration effort, a beach cleanup, or a land trust, and see where you can lend a hand.

The trails, rivers, and coastlines that help us recharge today deserve to be there for the patients and neighbors who come after us.