What is 4/20, How Did It Begin, & What Should You Expect?

What is 4/20?

April 20th, better known as 4/20, is a day deeply rooted in cannabis culture. Recognized worldwide, it's become a moment for reflection, celebration, and solidarity among cannabis enthusiasts. From social gatherings to special releases, 4/20 highlights the progress and passion behind the plant.

How Did 4/20 Begin?

The term "420" started with a group of high school friends in the early 1970s in San Rafael, California. Calling themselves "The Waldos," they used the code "420" to plan meetups at 4:20 p.m. to search for a rumored cannabis grow. Although their treasure hunt came up empty, their code lived on, eventually making waves through Grateful Dead fans and spreading across cannabis culture.

When Did 4/20 Become a Cannabis Holiday?

What began as a simple code grew into a powerful tradition. By the 1990s, 4/20 was gaining traction nationally, thanks to media attention and cannabis advocacy movements. Over time, it evolved into a day to honor cannabis freedom, spotlight legalization efforts, and enjoy all that the plant has to offer.

What Can You Expect on 4/20?

4/20 has blossomed into a vibrant, all-day celebration. Consumers can expect product launches, limited-edition strains, in-store events, and unbeatable deals at dispensaries. It’s a day to connect with the community, discover new favorites, and reflect on how far the cannabis movement has come.

Tips and Tricks to Get the Most Out of Your 4/20

• Shop Smart: Stock up early to avoid long lines and product sell-outs.
• Mix It Up: Try a new edible, strain, or concentrate to elevate your experience.
• Stay Mindful: Keep water nearby and pace yourself, especially with high-potency products.
• Know the Law: Celebrate responsibly and follow local cannabis regulations.
• Connect: Whether with friends or at an event, make 4/20 a social experience.

Where to Celebrate 4/20

For Florida medical patients, you can celebrate 4/20 with MÜV and discover exclusive deals, product drops, and exciting promotions designed for the holiday. Visit your MÜV dispensary near you or browse our online menu to prepare for the ultimate cannabis celebration!