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Meet Verano

By Brittiany Ralls January 26, 2023

Whether you're a medical patient in Florida, a recreational user in one of the 21 rec states, or just simply curious about the cannabis industry and who's behind it, you've undoubtedly heard of Verano. Founded in 2014 in Chicago, Illinois, Verano has since spread across 14 states, with cultivation and processing facilities, and dispensaries.  

Verano Cannabis: "We Say Yes"

Verano is a cannabis company dedicated to everyone in the cannabis community; both the now-believers and future, who will discover cannabis in their own time.

Education, research, and innovation are the cornerstones on which Verano was built, each used to create life-changing cannabis products. This starts with Verano starts with high-quality cannabis that is grown in cultivation facilities that span more than a million square feet. Within those facilities, more than 150 strains have been cultivated. Those strains are packaged into smokable flower; bud not packaged is the base of the many cannabis products under the Verano umbrella.

Cannabis products by Verano are crafted into a total of seven brands across different states, with four currently available for all Floridian patients.

Verano Brands in Florida

Verano cannabis brands available in Florida range from Encore Edibles to brands that carry a whole line of products from topicals to smokables like MÜV. Keep reading for more details on Verano brands in Florida and what they have to offer.

Encore Edibles

RSO Soft Chews

Encore Edibles were created by a team of culinary cannabis experts that wanted to make an emphasis on exceptional taste and efficacy. Handcrafted gummies, known as soft chews in Florida, are always created with a recipe that is gluten-free and non-GMO with sativa or indica-specific terpenes, for effects that can be expected.

Currently in Florida there are two Encore Edible options

  • Soft Chews Gummies for targeted effects
  • RSO Soft Chews are made with RSO oil for full-spectrum effects

Savvy Cannabis Smokables


Savvy is THE street-smart smokable cannabis brand that keeps more green in your bowl, while keeping more green in your wallet.

  • Flower is available in 3 sizes of strain-specific portable buds: 3.5g, 7g, and 14g options
  • Vapes are featured in 0.3g weight and three formulation options that suit every mood

Verano, the Namesake Brand

Verano cannabis products are the top-tier brand. High-end strains are crafted into premium flower and concentrate options, infused pre-rolls and more:

  • Flower by Verano includes exotic strains that have been phenohunted for dense trichome production, unique bud structures, and potent THC content. Available in limited supply, in 3.5g glass jars
  • Pre-Rolls packed with Reserve flower, measuring 0.7g per pre-roll
  • 5-pack Pre-Rolls - five 0.7g per pre-rolls in one convenient pack, for a total of 3.5g per package

Hydrocarbon-Extracted Concentrates by Verano

Live Diamonds - 1g THCA crystals

Live Badder - 1g whipped extract

Live Sugar - 1g THCA microcrystals

Verano Retail Locations

Retail locations under the Verano name include MÜV Dispensaries and Zen Leaf Dispensaries. MÜV Dispensaries are located in Florida, as all you Floridians know, but Zen Leaf Dispensaries are located in the other 13 states that Verano operates in. Learn more about each retail spot below.

MÜV Dispensaries

MÜV Dispensary in Tamarac, FL

Having opened for the first time in 2017, MÜV Apollo Beach welcomed medical cannabis patients from across Florida through its doors. Over the past 5 years, MÜV has grown to a whopping 61 locations, making up more than half of dispensaries under the Verano name in just one state. A huge driver for our passionate team at MÜV stems from the belief that everyone deserves access to cannabis, and not just any cannabis. Scientists lead our research and development team, while world-class cultivators ensure we are always putting our best foot forward with each product we launch.

State-of-the-art cultivating facilities in Apollo Beach and Palatka support the entire state with cannabis flower that is grown free of pesticides and plant growth regulators. Thus, ensuring a good start to every product that is created for MÜV Dispensaries. With an amazingly friendly and knowledgeable retail staff, our patients know they can trust the products they get. Along with the suggestions given when planning their cannabis regimen.

MÜV is dedicated to supporting many causes like Josh Provides, Payton Wright Foundation, and the Children's Cancer Center. So, remember when shopping with MÜV that you are not only supporting the Florida medical cannabis program, but you are also supporting awareness of issues that matter to the cannabis community.

Zen Leaf Dispensaries

St. Charles, IL
Zen Leaf Dispensary

The first Zen Leaf Dispensary opened in Las Vegas back in 2016 and was the first dispensary under Verano. Now Zen Leaf has grown to be in 13 states with over 50 locations in total. Pennsylvania is the state with the most locations tapping in at 15. Zen Leaf Dispensaries can be medical or recreational, depending on the state and each location within that state. For example, there are five locations in Nevada, all sell recreationally, but only one offers a medical menu. No matter how your purchase, the goal of Zen Leaf is to always offer a path towards elevated wellness. The best way for us to recommend that path is by educating our cannabis advisors about cannabis in general, as well as educating them about every product offered.

Cultivation facilities in 11 states allow Verano to not only serve their loyal fans at the dispensary level with Zen Leaf but to also offer premium cannabis products that are crafted with nothing but our patients and customers in mind. Because of this, Verano has created brands that are available in different areas that cater to different aspects of a person's cannabis needs. From low-dose options like Bits edibles that include adaptogens to concentrates under the Verano name for those that prefer macrodosing to microdosing. If neither of those medicating options is what suits you, then the Avexia line of products may be a better fit for you with topicals, bath salts, and tablets for ease of consumption.

As part of the Verano family, Zen Leaf has helped their cannabis communities within their states with local community efforts. As well as been a huge supporter of efforts like Mission Green in conjunction with Verano and MÜV Dispensaries. Combining all efforts to make an impact in the lives of so many who have suffered under unjust cannabis laws

Verano Cannabis FAQ's

Now you know more about Verano and its affiliated brands. Now, let's see if we can answer any more questions you may have. Like where can you buy Verano products if a Zen Leaf or MÜV dispensary is not near you, or are there other brands by Verano that we didn't talk about? Those questions and more are answered below:

Verano Says Yes

For many years so many have said no to cannabis, but now is our chance to right this wrong and educate our communities about all the amazing things cannabis can do. From healthier and happier bodies to providing jobs in local workforces to elevating causes like Mission Green, Verano says yes. Yes, to democratizing and decriminalizing a beautiful plant that can help change the world, one person at a time.

Content Writer for MÜV and Zen Leaf. Britt began exploring cannabis as a recreational user attempting to treat her migraines and depression. Finding success, she began to realize the many benefits of cannabis for a multitude of ailments. Her new-found knowledge prompted a move to Colorado, where she was able to medically treat her son with ADHD and aid her family in becoming healthier and happier. Realizing her passion for cannabis, she turned it into a career. Joining the industry as Medtender and moving into management gave Britt the knowledge needed to become a writer for a local cannabis culture magazine in Oklahoma and a leading voice in cannabis compliance.

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